Chang & FCB: More Than A Partnership. A Memorable Friendship

ThaiBev President Thapana Sirivadhanabhakdi (right) and FC Barcelona CEO Ignacio Mestre at the event held at The Okura Prestige Bangkok Hotel

28 OCTOBER 2015 BANGKOK: Through football, Chang is looking to strengthen its regional presence by extending a 3-year partnership deal with FC Barcelona. With this extension consumers around the region will benefit from a wide range of football related activities and experiences.

Mr Prapakon Thongtheppairot, Senior Vice President, of Thai Beverage Public Company Limited expressed enthusiasm by saying: “Chang’s partnership extension is our gift to fans in Thailand and around the South East Asia region for their endless support of Barcelona. FC Barcelona has a strong presence regionally, with fans cheering and supporting them throughout the football seasons. Chang understands this passion that fans have for their football team, making the bond between Chang and FC Barcelona that much more special and relevant.

“The deal further solidifies the friendship between Chang and Barcelona. And we are delighted that we are continuing our partnership this second time around. The first deal that was inked was met with overwhelming success – not only did it create an exciting phenomenon for the regional and the Thai football community, the deal also pushed the brand onto the international stage, hereby creating a lot of positive brand exposure.

“We are proud to be the official partner of FC Barcelona in South East Asia and as a Thai brand, we can proudly announce to the world that we aim to inspire, motivate and instill positive thinking for the youth and Thai people through the love of football. It is our greatest hope that this partnership extension, Chang and FC Barcelona, can walk forward together stronger than ever for many years to come.”

Mr Ignacio Mestre CEO, FC Barcelona affirmed: “Over the past few years, together Chang and FC Barcelona have been instrumental in bringing a lot of life to the football community within Thailand and the region. We are truly happy that the deal is continuing as it is a great opportunity to create a long lasting and sustainable friendship, hereby creating exciting and memorable activities together for the Thai and ASEAN FC Barcelona fans.”

Mr Prapakon Thongtheppairot, Senior Vice President, of Thai Beverage Public Company Limited said “Chang is confident that this 3 year partnership extension will further enhance and continue to progress, inspire and strengthen football in Thailand. This extends to the youth who are passionate about football. We hope that this will inspire them to develop their skills and take it to the next level – to the international stage.”


About FC Barcelona

FC Barcelona was founded on November 29, 1899 by initiative of a Swiss gentleman called Hans Maximilian Gamper, popularly known as Joan Gamper. Since it was founded, the club has had 44 different presidents. From Walter Wild to Josep Maria Bartomeu, Barça has grown into a massive social phenomenon that reaches far beyond the bounds of mere sport. The club has grown along with the city around it, and has come to represent Barcelona and Catalonia all around the world.

FC Barcelona is one of the football clubs with more members in the world and its achievements have also made it one of the most successful. The many famous victories and all-time greats that have played for the club (Kubala, Cruyff, Maradona, Romario, Rivaldo, Ronaldinho, Messi, and so many more) form an important part of the Barça legacy. But these would be no more than historical anecdotes if it wasn’t for the extraordinary social reality behind the events.

Thapana Sirivadhanabhakdi (President and CEO of Thai Beverage PCL), Ignacio Mestre (CEO of FC Barcelona). (Standing left to right)


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