Chang Beer Wins 2015 Top Brand Award

Chang Beer wins 2015 Top Brand Award in the Premium Beer category of Influential Brands Asia
6 NOVEMBER 2015 SINGAPORE: It is with great pride to announce that Chang has been awarded the 2015 Top Brand in the Premium Beer category by Influential Brands – Asia. The glitzy awards ceremony was held in Singapore on 6 Nov 2015 at the prestigious Hotel InterContinental, attended by more than 300 top entrepreneurs and marketing experts.

The annual Influential Brands – Asia awards is organized by Brand Alliance, through its brand leadership platform Influential Brands. To determine Asia’s top influential brands, Brand Alliance reviewed 3 consolidated-years (2015, 2014, 2013) of extensive consumer insights research into the branding qualities, social listening and impact of these brands on consumers. The top brands were listed from face-to-face and online surveys with more than 4,000 consumers to assess brand favourability and top-of-name recall. Based on the consolidated research results, the study showed that brands with high recall and favourability among consumers were united in their brand engagement approach. Where the variables were equal (for example, in the F&B categories: location, convenience and price), consumers gravitated towards brands that built brand presence and likability via channels of trust and products and marketing activities that meet their expectations.

Chang is therefore pleased to be bestowed this prestigious marketing award. We want to thank all our trade partners and consumers for all their unwavering support. Moving forward, Chang will strive to work hard to build our presence and gain even greater consumer support.

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