About Chang beer
Chang beer is now enjoyed in all corners of the globe. Only the finest ingredients go into the production of Chang Thai beer including the finest barley malt and pure deep-well water sourced in Thailand.
Heritage
Chang translates as elephant, an animal renowned for its superior strength and mental capacity. Elephants played a major role in Thailand’s history, taking warriors into battle against invaders as well as being used in royal or religious ceremonies. In particular a white elephant was a venerable creature worthy of use by royalty and all those of noble birth.
The two white elephants on the Chang beer logo symbolise happiness, harmony and prosperity and the name Chang itself means elephant in Thai.
Concept
Chang beer is a combination of Thailand’s plentiful resources creating an authentic Thai beer with international quality and a clear uniqueness.
Great care and attention was given to creating the right blend of ingredients that would complement an array of spicy foods.
Quick to become one of the leading South-East Asian brands, Chang uses deep well-water to achieve its perfect composition. The deep well water used to brew Chang beer is so pure it is bottled and sold in Thailand as mineral water.
Awards
The Chang beer brand remarkably, within only four years became the number one selling beer brand in Thailand, achieving a market share of more than 50%. Today, Chang has an increasing presence throughout Asia and the rest of the world.
Hot off the success of winning two gold medals in 2008 at the USA World Beer Championships and Monde Selection in 2009, Chang has just been awarded another gold medal from the 2010 World Beers and Drinks Selection. In addition to these recent wins, Chang has also been awarded Australian International Beer Award medals, proving its international appeal.
